Our Story

We all know someone who is addicted to nicotine.

That was me.

Vapes, cigs and now nicotine pouches. No matter how hard we try to get around it the tobacco industry always seems to have an creative addictive solution.

Don't smoke? Vape. Don't Vape? Nicotine pouch.

As a teenager, I had my first pull of a vape in the school bathrooms. Harmless right? Yeah, the odd vape here and there is pretty easy to justify with the flavors and ease of only buying 500 pulls at a time. The disposable vape was a staple of a university party.

But me, like millions of others, didn't quite realise just how tricky it is to quit. These products were irresponsibly marketed toward children and teenagers who could potentially face a lifetime of addiction. I've realised the new nicotine trick is through nicotine pouches…

That's how RIZE came about. 

Big tobacco wants you addicted, and nicotine pouches are the future. Rize is a no-nicotine nootropic pouch to help you focus and get stuff done.

Think Zyn, but Guinness 0%

Ben